The Challenge The sonic branding of our “To Dance, or Not To Dance?” campaign targeted middle/lower-income families, who respond best to catchy jingles and flashy dances. In a sensitive post-coup environment, during our strategic planning sessions, we had to answer a key question: “to dance, or not to dance ?” ERA took the risk and […]
Author Archives: era-admin
“Sharing is KFC” – Celebrating the 7th years anniversary of KFC in Myanmar
The Challenge Throughout a year of COVID and another of a coup, KFC is one of the few which has been communicating meaningfully. However, there were some hiccups during the coup that led to misunderstand of KFC brand values and intentions. The Solution In order to regain affinity with consumers and further increase brand value, ERA came up with […]
