Challenge

Reconnect a traditional drink to an audience with a modern way of life and modern media consumption styles.

Commercially, we had to launch, develop and lead a new beverage category (Ready-to-Drink Tea) in a short amount of time. We had one day to deliver an integrated, experiential event.

Strategy

We brought our key messaging to life with experiential booths, a Myanmar history expert who discussed the heritage and art of drinking tea and a chef who paired foods with our three flavors for audiences (media, KOL, bloggers, attendees) to enjoy. We had a “high tea” session for live tweeting/posting and a media event to wrap it all up.
LINK TO CASE STUDY VIDEO

work2

work1

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Results

48

Integrated media exposures

100%

More posts from KOL than originally contracted

#1

Ready to drink tea in the market by H2 2018