“Be real” Anti-piracy Campaign

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Brand & Creative Communications | Microsoft ​

“Be real” Anti-piracy Campaign


Develop a short consumer activation campaign (online and offline) aimed at supporting the purchase of official Windows & Office products.



We developed a series of content, events and PR stories aimed at encouraging people to be true to themselves and only accept things that were the same. We held a concert with a celebrity look-alike to give audiences the feeling that it’s not the same, even if someone says it is.

We continue to support anti-piracy and cyber security messaging in our normal media relations retainer.






Ad Value

Strong buzz among fans of the messaging and creativity.