Reconnect a traditional drink to an audience with a modern way of life and modern media consumption styles.
Commercially, we had to launch, develop and lead a new beverage category (Ready-to-Drink Tea) in a short amount of time. We had one day to deliver an integrated, experiential event.
We brought our key messaging to life with experiential booths, a Myanmar history expert who discussed the heritage and art of drinking tea and a chef who paired foods with our three flavors for audiences (media, KOL, bloggers, attendees) to enjoy. We had a “high tea” session for live tweeting/posting and a media event to wrap it all up.
LINK TO CASE STUDY VIDEO
Integrated media exposures
More posts from KOL than originally contracted
Ready to drink tea in the market by H2 2018