The Challenge The sonic branding of our “To Dance, or Not To Dance?” campaign targeted middle/lower-income families, who respond best to catchy jingles and flashy dances. In a sensitive post-coup environment, during our strategic planning sessions, we had to answer a key question: “to dance, or not to dance ?” ERA took the risk and […]
Category Archives: Brand & Creative Communications
“Sharing is KFC” – Celebrating the 7th years anniversary of KFC in Myanmar
The Challenge Throughout a year of COVID and another of a coup, KFC is one of the few which has been communicating meaningfully. However, there were some hiccups during the coup that led to misunderstand of KFC brand values and intentions. The Solution In order to regain affinity with consumers and further increase brand value, ERA came up with […]
My Parent’s Passion
Singapore Tourism Board – My Parents’ Passions Singapore has long been seen as an expensive, cold and business-like destination for Myanmar travelers – or a “small” place where you can easily fit everything in one trip. The task was to create a communications campaign that would encourage year-end bookings from Myanmar to Singapore, while bringing […]
“Be real” Anti-piracy Campaign
Challenge Develop a short consumer activation campaign (online and offline) aimed at supporting the purchase of official Windows & Office products. Strategy We developed a series of content, events and PR stories aimed at encouraging people to be true to themselves and only accept things that were the same. We held a concert with […]
The heart of our neighborhoods
Challenge COVID-19 severely impacted local restaurants in Myanmar, that had to close their doors for dine-in and rely mainly on food delivery. GrabFood wanted to lend some support to Yangon’s neighbourhood favourites and help them ride out this difficult period. Under the Support Local Heroes Grab regional campaign, the brand fully sponsored 20% discounts for […]
Reconnecting Myanmar Youth To their Tea Culture
Challenge Reconnect a traditional drink to an audience with a modern way of life and modern media consumption styles. Commercially, we had to launch, develop and lead a new beverage category (Ready-to-Drink Tea) in a short amount of time. We had one day to deliver an integrated, experiential event. Strategy We brought our key […]