Brief MGMA, is an apex business association for the Myanmar garment sector which had an idea to develop an online import license system which is able to work self-sufficiently through online working process between local garment factories, MGMA and Ministry of Commerce (MOC). Solution An online import license web application which allows local garment factories […]
Author Archives: era-admin
Shwe Job Worker Guide Application (Android/iOS)
Brief An intention of Shwe Job Myanmar is to create an application which teachs garment factory workers about good practices for occupational safety & health in the factory and to increase awareness and knowledge of the existing labour laws in Myanmar. Solution SMART Myanmar, an educational mobile application, is functioning with a combination of […]
My Parent’s Passion
Singapore Tourism Board – My Parents’ Passions Singapore has long been seen as an expensive, cold and business-like destination for Myanmar travelers – or a “small” place where you can easily fit everything in one trip. The task was to create a communications campaign that would encourage year-end bookings from Myanmar to Singapore, while bringing […]
MPT Lighting The Way Forward
Challenge MPT had raised money through a vanity number auction and decided to use it for CSR efforts. They partnered with Panasonic to provide solar lanterns to Phaung Daw Oo monastic education organization and wanted a one-time event to be managed by an outside agency. Strategy We proposed a branded campaign “Lighting The Way […]
“Be real” Anti-piracy Campaign
Challenge Develop a short consumer activation campaign (online and offline) aimed at supporting the purchase of official Windows & Office products. Strategy We developed a series of content, events and PR stories aimed at encouraging people to be true to themselves and only accept things that were the same. We held a concert with […]
Tan Bo Shi Tal
Challenge It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. […]
AIA Reputation and Media Communications
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The heart of our neighborhoods
Challenge COVID-19 severely impacted local restaurants in Myanmar, that had to close their doors for dine-in and rely mainly on food delivery. GrabFood wanted to lend some support to Yangon’s neighbourhood favourites and help them ride out this difficult period. Under the Support Local Heroes Grab regional campaign, the brand fully sponsored 20% discounts for […]
Thilawa SEZ Reputation Management
Challenge Take over from their previous agency three years ago to help them address many ongoing criticisms or protests from NGOs, local communities and the media and then build and support their reputation going forward to keep attracting more tenants and positive international/CSO community relations. Strategy We firstly created a plan to address some […]
Reconnecting Myanmar Youth To their Tea Culture
Challenge Reconnect a traditional drink to an audience with a modern way of life and modern media consumption styles. Commercially, we had to launch, develop and lead a new beverage category (Ready-to-Drink Tea) in a short amount of time. We had one day to deliver an integrated, experiential event. Strategy We brought our key […]